Box schemes have gained importance in organic markets especially across Europe and North America. They provide an opportunity to scale up direct marketing strategies by aggregating products from multiple producers and efficiently assembling and delivering them to a large number of consumers. Box schemes attract consumers based on the distinctive attributes and values associated with the food. In this student project, we investigated how organic box schemes can manage growth in a way that goals and values like local production, social justice and communication between producers and consumers are supported. Results as Download (EN)
