On May 31, 2023, the second Alumni Network Meeting of the graduates of the Institute for Marketing & Innovation at the University of Natural Resources and Life Sciences Vienna took place at the Ilse Wallentin Haus. Rainer Haas opened the event by giving an introduction of the institute and a short lecture about the importance of social relations from a scientific point of view. Then, DI Christoph Opancar presented BioBalkan, which is the company he co-founded. His presentation spanned from the beginnings of the startup to the challenges of branding. The involvement of local women in Serbia in the processing of the products provided a fine example of social responsibility in action. During the subsequent tasting of BioBalkan's products, the graduates were able to see for themselves how good the Balkan can taste. The evening ended with informal conversations of the 30 participants over food and drinks. We are already looking forward to the next alumni network meeting in 2024, which will probably take place in June again. The exact date will be announced at the beginning of 2024.